My dreams.

I've kept this a secret for months now, and I don't really even know why. Maybe because deep down I feel that if I talk about it and it doesn't come to fruition, I'll look like a failure. But it's EXCITING and I WANT TO TALK ABOUT IT!

Several months ago, I was laying around, dreaming up ways to incorporate my love of cloth diapers into an income. Like an anvil dropped on my head, I suddenly realized that I could OPEN A CLOTH DIAPER STORE ONLINE! I started researching it, talking to all the major cloth diaper manufacturers, talking to a few website designers, dreaming big dreams and reversely feeling dejected when I started realizing the massive start-up costs that such a business would entail (I realize in the land of "starting your own business," the start-up costs are probably low. But for our family, they're not.).

Now I'm no dummy. I know that there are about a million and 18 different cloth diaper stores online. But I also know that very few of them offer what I think could be the *golden ticket* to success (sorry, can't share that just yet!) and the ones that do are...well...really ugly. The truth is, to be truly successful, the aesthetics of your website really do matter. I can't tell you how many times I've left a website as soon as I landed on their homepage. In my mind, an ugly website just seems...hmm...unprofessional? Plus, I've read all the statistics and they say exactly the same thing. So I'm hoping to fork out the BIG BUCKS (and I mean BIG, I had no idea!) to get my site dressed to the nines.

As exciting as all of this is, I'm also feeling a little conflicted. Through my first year of cloth diapering, I've met a few AMAZING mamas who own cloth diaper businesses. I feel as though I'm cheating on them by wanting to open my own. I have a very hard time throwing myself into the attitude, "It's just business." And that scares me a little. My husband is an amazing example. He's now a business owner and CEO of a software company. He has the type of attitude that generally goes hand-in-hand with success. Where do I find that?

And now that I've shared my dreams, I have someone to be accountable to. Tim and I are planning on saving up each month so I can get my dream rockin'! :)